Groups over pages
Where a community makes sense, a group reaches your audience far more reliably than page posts.
Social service
Facebook Marketing
Pages, groups and communities that still sell.
Organic Facebook strategy, page management, group building and local reach. Particularly effective for local service businesses and community led brands.
- 2.8x Average reach uplift after group launch
- 12 Posts published each month
- 35+ Age group where Facebook still leads
Overview
Written off too early, still working
Facebook is regularly declared dead by people whose audience is not on it. For local services, trades, hospitality, community brands and anyone selling to over 35s, it remains one of the highest intent organic channels available.
The reach mechanics changed rather than disappeared. Groups, events, local recommendations and Marketplace now carry the distribution that the page feed used to. We build around those.
Groups do what pages used to
A group with genuine activity reaches its members far more reliably than a page reaches its followers. For the right business, building one is the highest leverage thing you can do on the platform.
Local reach, properly configured
Location details, service areas, reviews and events all feed local recommendation surfaces. These are unglamorous settings that produce steady enquiries when they are right.
Scope
What lands in your account
Everything below is included at the stated price. Anything outside it gets quoted before work starts, never after.
- Page audit and optimisation
- Content strategy and monthly calendar
- Post design and copywriting
- Group setup, growth and moderation
- Events and local reach configuration
- Review and recommendation management
- Community management in office hours
- Messenger response setup
- Monthly analytics report
- Quarterly strategy review
Why it works
The parts that make the difference
Local surfaces configured
Service areas, recommendations, events and reviews set up to feed local discovery.
Reviews handled
Recommendations requested, monitored and responded to, including the awkward ones.
Honest channel advice
If your audience is not on Facebook, we will tell you and point the budget somewhere better.
Process
How a facebook marketing project runs
You get a named contact, a shared board and a weekly update. No agency black box.
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Step 1
Audit
Page health, audience demographics, current reach and whether the channel is worth the investment.
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Step 2
Set up properly
Page details, local settings, Messenger responses and group structure if one is warranted.
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Step 3
Publish and moderate
Monthly content calendar published, community moderated, reviews responded to.
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Step 4
Report and adjust
Monthly reporting on reach, engagement and enquiries generated.
Questions
Facebook Marketing questions
Straight answers, no sales language.
Ask something elseIt depends entirely on your audience. For local services, hospitality, trades and brands selling to over 35s, yes. For a fashion brand targeting under 25s, put the budget into TikTok and Instagram instead.
A group if you have something people want to talk about with each other. A page if your content is broadcast rather than conversation. Most businesses benefit from both, with the group carrying the reach.
Yes. We respond to everything within office hours, and we will draft a reply for anything serious for you to approve before it goes out.
Yes. This is organic page, group and community work. Paid campaigns sit under Meta ads management, and the two are usually planned together.