Marketing
A digital marketing agency that reports against profit
Google Ads, Meta, TikTok, email and social, run by one team against one set of numbers. We start every engagement by fixing conversion tracking, because the most common reason an account underperforms is that it is optimising toward the wrong outcome.
Detail
What you get from us
Tracking first, always
We audit every account before proposing changes, and the same finding comes up more than any other: the conversion action being optimised toward is a page view or a form load rather than a sale or a qualified lead. Smart bidding is excellent at producing whatever you ask for, so this quietly wastes budget at scale.
Channels planned together
Running paid search, paid social and email through separate suppliers produces three sets of numbers that do not reconcile and three groups blaming each other. One team, one attribution model, one report.
What we report on
Cost per acquisition, return on ad spend and, where you can share margin data, actual contribution. Impressions and click through rate appear in the detail, not in the headline.
Related service
Google Ads Management
Google Ads accounts run against cost per acquisition and return on ad spend rather than clicks. Search, Shopping, Performance Max and remarketing, with the search term report actually read.
See the full service pageQuestions
Common questions
Ask us directlyWe recommend a minimum of 500 per month per platform. Management is 349 a month per channel and covers ad budgets up to 3,000, moving to 12 per cent of spend above that.
Yes, always. Accounts stay in your name with us added as a manager. If we part ways you keep the account, the history and the learning data.
Expect four to six weeks before smart bidding stabilises, and month three for numbers you can plan against. Anyone promising results in week one is describing luck.