Automation before campaigns
Flows earn while you sleep. We build those first, then layer the campaign calendar on top.
Marketing service
Email Marketing
The channel you own, run properly.
Lifecycle flows, campaign calendars and list health work in Klaviyo, Mailchimp or HubSpot. Revenue you do not have to rent from an ad platform.
- 28% Average share of ecommerce revenue from email
- 6 Core flows built in the first month
- 42x Commonly cited return per pound spent
Overview
Owned audience, predictable revenue
Every other channel is rented. Ad costs rise, algorithms change, organic reach shrinks. Email is the one list that stays yours, and for most ecommerce brands it is between a fifth and a third of revenue when it is run properly.
Run properly means automated flows doing the heavy lifting, campaigns that are planned rather than improvised on a Thursday afternoon, and a list that is actively cleaned so deliverability holds up.
Flows first, campaigns second
Welcome, browse abandonment, cart abandonment, post purchase, winback and replenishment run without anyone touching them. Getting those right is worth more than any single campaign, because they run on every new subscriber forever.
Deliverability is a technical job
SPF, DKIM, DMARC, sending domain warm up and suppression hygiene decide whether your email reaches the inbox at all. We set these up before writing a word of copy.
Scope
What lands in your account
Everything below is included at the stated price. Anything outside it gets quoted before work starts, never after.
- Account audit and deliverability check
- SPF, DKIM and DMARC configuration
- Core automated flows built and tested
- Segmentation strategy and list clean up
- Branded, responsive email templates
- Monthly campaign calendar
- Copywriting and design for each send
- A/B testing on subject lines and offers
- Revenue attribution reporting
- Monthly performance report and review call
Why it works
The parts that make the difference
Deliverability handled
Authentication records, domain warm up and suppression rules set up properly so mail lands in the inbox.
Segments that mean something
Behaviour and purchase based segments, not one list blasted at everybody every Tuesday.
Attributed revenue
Reporting shows what each flow and campaign actually produced, not just open rates.
Process
How a email marketing project runs
You get a named contact, a shared board and a weekly update. No agency black box.
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Step 1
Audit
Account health, deliverability, existing flows and where the revenue currently comes from.
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Step 2
Foundations
Authentication, templates, segments and suppression rules set up correctly.
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Step 3
Build the flows
Welcome, abandonment, post purchase and winback written, designed, tested and switched on.
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Step 4
Run the calendar
Monthly campaign planning, sending, testing and reporting on a fixed cycle.
Questions
Email Marketing questions
Straight answers, no sales language.
Ask something elseKlaviyo for ecommerce because of its Shopify integration and segmentation. HubSpot for B2B where email sits inside a wider CRM. Mailchimp is fine for simple newsletter sending on a smaller budget.
Flows are worth building at almost any size because they run automatically. The three core flows are a one off 249 in your first month, then 299 a month covers four designed campaigns and ongoing optimisation.
Yes, copy and design are both included. You approve the calendar in advance and see every send before it goes out.
That is usually deliverability rather than copy. We check authentication, sending reputation and list hygiene first, because better subject lines cannot fix mail landing in spam.